Both to write adverting--find the benefit beyond the product, but also how to pitch. Don Draper walks like a God, talks like a God and sells like every idea is perfect--even when he doesn't entirely believe it himself. I don't know how to do that yet. I'm working on it.
Right now I'm trying to write some copy and I can't seem to do it because I don't actually think our company's special or groundbreaking--but I need to say that it is. I can't write--come to us, we're just like everyone else only smaller. Come to us-we're the lesser of many evils?
Of course I don't think my company is evil. I just don't think it works as well as it should.
I certainly don't want to be Don. There is much commentary at IMDB about how none of the characters are likable. Sometimes they're frighteningly creepy.
One thing that Don did in a recent episode was to basically fire the client--saying if you're not happy with our concept then you're just not a clever enough client for us. It was fascinating to watch.