Cheap for me, cool for content. (I thought of all sorts of things to post about stuck in traffic, late for an apt.--in fact, a couple of days worth--and all are gone as I sit here.) So here is a link to David's brilliant invention http://davidseah.com/archives/2007/07/29/a-chindogu-social-yardstick/
nov·el /ˈnɒvəl/ –adjective/ of a new kind; different from anything seen or known before: a novel idea. *** eye -noun/ 6. the power of seeing; appreciative or discriminating visual perception: the eye of an artist. 8. an attentive look, close observation, or watch 9. regard, view, aim, or intention 10. a manner or way of looking at a thing