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Is this the correct usage of the word ironic?

I'm never sure.

Anyway--the big boss at my organization has decided that guerrilla (read free or cheap) tactics in marketing are the way to go. We, me, his assistant and he, are reading a book on blogs, podcasts, news releases, viral marketing and online media to grow the business. This is strange for me and while the cynic in me wants to resist, it's hard not to get caught up in JN's enthusiasm. I can find most things fascinating, so trolling through websites, even on marketing and PR is interesting.

Unfortunately, it can also eat up a lot of time (as we all know, you go to a site, and then follow a link, and another link and... down the rabbit hole). He's paying me, but he's also paying me to do a lot of other things.

Soooo, this blog may become tied in with those blogs at some future point.
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